Privacy Policy

PRIVACY POLICY

1. GENERAL PROVISIONS

1.1. This privacy policy of the Online Store is informative, which means it is not a source of obligations for Users or Customers of the Online Store. The privacy policy primarily contains the principles concerning the processing of personal data by the Administrator in the Online Store, including the grounds, purposes, and scope of processing personal data, as well as the rights of data subjects, as well as information regarding the use of cookies and analytical tools in the Online Store.

1.2. The administrator of the personal data collected through the Online Store is M Group E.J. Mnich Spółka z ograniczoną odpowiedzialnością based in Supraśl, Ciasne, ul. Zielona 69, 16-030 Supraśl, District Court in Białystok, Share capital: 5,000.00 PLN, KRS: 0001078239, NIP: 9662186712, REGON: 527300636, E-mail: info@mgroup-shop.com - hereinafter referred to as the "Administrator", who is also the Service Provider of the Online Store and the Seller.

1.3. Personal data in the Online Store is processed by the Administrator in accordance with the applicable laws, particularly in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals regarding the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) - hereinafter referred to as “GDPR” or “GDPR Regulation.” The official text of the GDPR Regulation can be found at: http://eur-lex.europa.eu/legal-content/PL/TXT/?uri=CELEX%3A32016R0679

1.4. Using the Online Store, including making purchases, is voluntary. Similarly, providing personal data by the User or Customer using the Online Store is voluntary, with two exceptions: (1) entering into contracts with the Administrator - failure to provide personal data in the cases and to the extent specified on the Online Store's website and in the Online Store Regulations and this privacy policy will result in the inability to conclude such a contract. Providing personal data is, in this case, a contractual requirement, and if the data subject wants to enter into a specific contract with the Administrator, they are obliged to provide the required data. The range of data required to conclude the contract is indicated in advance on the Online Store's website and in the Online Store Regulations; (2) statutory obligations of the Administrator - providing personal data is a statutory requirement arising from generally applicable legal provisions that impose on the Administrator the obligation to process personal data (e.g., processing data for the purpose of maintaining tax or accounting books) and failure to provide such data will prevent the Administrator from fulfilling these obligations.

1.5. The Administrator takes special care to protect the interests of individuals whose personal data is processed by them and is particularly responsible for ensuring that the data collected is: (1) processed lawfully; (2) collected for specified, lawful purposes and not further processed in a manner incompatible with those purposes; (3) accurate and adequate in relation to the purposes for which they are processed; (4) stored in a form that allows identification of data subjects, no longer than necessary to achieve the purpose of processing; and (5) processed in a manner ensuring appropriate security of personal data, including protection against unauthorized or unlawful processing, as well as accidental loss, destruction, or damage, using appropriate technical or organizational measures.

1.6. Considering the nature, scope, context, and purposes of processing, as well as the risks of violation of the rights or freedoms of individuals of varying probability and severity of threat, the Administrator implements appropriate technical and organizational measures to ensure that processing is carried out in accordance with this regulation and to be able to demonstrate it. These measures are reviewed and updated as necessary. The Administrator uses technical measures to prevent unauthorized persons from obtaining and modifying personal data sent electronically.

1.7. All words, phrases, and acronyms used in this privacy policy and starting with a capital letter (e.g., Seller, Online Store, Electronic Service) should be understood according to their definitions contained in the Online Store Regulations available on the Online Store's website.

2. LEGAL GROUNDS FOR DATA PROCESSING

2.1. The Administrator is entitled to process personal data in cases where – and to the extent that – at least one of the following conditions is met: (1) the data subject has given consent to the processing of their personal data for one or more specific purposes; (2) processing is necessary for the performance of a contract to which the data subject is a party or to take action at the request of the data subject prior to entering into a contract; (3) processing is necessary to comply with a legal obligation to which the Administrator is subject; or (4) processing is necessary for the purposes of legitimate interests pursued by the Administrator or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject requiring protection of personal data, particularly where the data subject is a child.

2.2. Processing of personal data by the Administrator requires that at least one of the grounds indicated in point 2.1 of the privacy policy exists each time. The specific grounds for processing the personal data of Users and Customers of the Online Store by the Administrator are indicated in the next points of the privacy policy – in relation to the specific purpose of processing personal data by the Administrator.

3. PURPOSE, GROUNDS, DURATION, AND SCOPE OF DATA PROCESSING IN THE ONLINE STORE

3.1. Each time the purpose, grounds, duration, scope, and recipients of the personal data processed by the Administrator arise from actions taken by a given User or Customer in the Online Store. For example, if a Customer decides to make a purchase in the Online Store and chooses to pick up the purchased Product in person rather than by courier delivery, their personal data will be processed for the purpose of executing the concluded Sales Agreement, but will not be shared with the carrier delivering shipments on behalf of the Administrator.

Purpose of Data Processing

Legal Basis for Processing

and Data Storage Period

 Scope of Processed Data
Execution of the Sales Agreement or agreement for the provision of Electronic Service or taking actions at the request of the data subject prior to entering into the aforementioned agreements

Article 6(1)(b) of the GDPR (performance of a contract) 

Data is stored for the period necessary to perform, terminate, or otherwise expire the concluded agreement.

Maximum scope: first and last name; email address; contact phone number; delivery address (street, house number, apartment number, postal code, town, country), residential/business seat address (if different from the delivery address).

For Users or Customers who are not consumers, the Administrator may also process the business name and tax identification number (NIP) of the User or Customer.

The stated range is the maximum – for instance, in the case of personal pickup, it is not necessary to provide the delivery address.
Direct marketing

Article 6(1)(f) of GDPR (legitimate interest of the administrator)

Data is stored for the period during which the legitimate interest pursued by the Administrator exists, but no longer than the limitation period for claims against the data subject resulting from the Administrator's business activity.

The limitation period is determined by law, especially the Civil Code (the basic limitation period for claims related to business activities is three years, and for a sales contract, two years).

Email address

Marketing

Article 6(1)(a) of GDPR (consent)

Data is stored until consent is withdrawn by the data subject for the further processing of their data for this purpose.

 First name, email address

Keeping accounting records 

Article 6(1)(c) of GDPR in connection with Article 74(2) of the Accounting Act of 30 January 2018 (Journal of Laws of 2018, item 395)

Data is stored for the period required by provisions of law obliging the Administrator to keep accounting records (5 years, counting from the beginning of the year following the financial year to which the data relate). 

 First and last name; residential/business seat address (if different from the delivery address), business name and tax identification number (NIP) of the User or Customer 

Establishing, pursuing, or defending claims that the Administrator may raise or that may be raised against the Administrator

Article 6(1)(f) of GDPR

Data is stored for the duration of the legitimate interest pursued by the Administrator, but no longer than the limitation period for claims against the data subject resulting from the Administrator's business activity. The limitation period is determined by law, especially the Civil Code (the basic limitation period for claims related to business activities is three years, and for a sales contract, two years).

First and last name; contact phone number; email address; delivery address (street, house number, apartment number, postal code, town, country), residential/business seat address (if different from the delivery address).

For Users or Customers who are not consumers, the Administrator may also process the business name and tax identification number (NIP) of the User or Customer.

4. DATA RECIPIENTS IN THE ONLINE STORE

4.1. For the proper functioning of the Online Store, including the execution of concluded Sales Agreements, it is necessary for the Administrator to use the services of external entities (such as software providers, courier services, or payment service providers). The Administrator only uses the services of such data processors who provide sufficient guarantees of implementing appropriate technical and organizational measures, so that the processing meets the requirements of the GDPR and protects the rights of data subjects.

4.2. Transfer of data by the Administrator does not occur in every case and not to all indicated recipients or categories of recipients – the Administrator transfers data only when it is necessary to achieve the specific purpose of processing personal data and only to the extent necessary to achieve it. For example, if the Customer chooses personal collection, their data will not be provided to the carrier cooperating with the Administrator.

4.3. The personal data of Users and Customers of the Online Store may be transferred to the following recipients or categories of recipients:

      4.3.1. carriers / freight forwarders / courier brokers - in the case of a Customer who uses the method of Product delivery by mail or courier service in the Online Store, the Administrator provides the collected personal data of the Customer to the selected carrier, freight forwarder, or intermediary executing shipments on behalf of the Administrator to the extent necessary to carry out the Product delivery to the Customer.

      4.3.2. entities providing electronic payment or payment card services - in the case of a Customer who uses electronic payment methods or payment cards in the Online Store, the Administrator provides the collected personal data of the Customer to the selected entity servicing such payments in the Online Store on behalf of the Administrator to the extent necessary to handle payments made by the Customer.

      4.3.3. service providers supplying the Administrator with technical, IT, and organizational solutions enabling the Administrator to conduct business, including the Online Store and Electronic Services provided through it (especially computer software providers for managing the Online Store, email, and hosting providers as well as software providers for managing the company and providing technical support to the Administrator) - the Administrator shares the collected personal data of the Customer with the selected provider acting on its behalf only in cases and to the extent necessary to achieve the specific purpose of data processing in accordance with this privacy policy.

      4.3.4. providers of accounting, legal, and advisory services providing the Administrator with accounting, legal, or advisory support (especially accounting offices, law firms, or debt collection companies) - the Administrator shares the collected personal data of the Customer with the selected provider acting on its behalf only in cases and to the extent necessary to achieve the specific purpose of data processing in accordance with this privacy policy.

5. PROFILING IN THE ONLINE STORE

5.1. The GDPR imposes an obligation on the Administrator to inform about automated decision-making, including profiling referred to in Articles 22(1) and 22(4) of the GDPR, and – at least in those cases – significant information about the principles of making such decisions, as well as about the significance and expected consequences of such processing for the data subject. With this in mind, the Administrator provides in this point of the privacy policy information regarding possible profiling.

5.2. The Administrator may use profiling in the Online Store for direct marketing purposes, but the decisions made based on it by the Administrator do not concern the conclusion or refusal to conclude a Sales Agreement or the possibility of using Electronic Services in the Online Store. The effect of using profiling in the Online Store may be, for example, granting a given person a discount, sending them a discount code, reminding them about unfinished purchases, sending a proposal for a Product that may correspond to the interests or preferences of that person, or offering better conditions compared to the standard offer of the Online Store. Despite profiling, it is the individual who makes the free decision whether to use the discount or better conditions received in this way and to make a purchase in the Online Store.

5.3. Profiling in the Online Store consists of automatic analysis or prediction of a given individual's behavior on the Online Store's website, for example, by adding a specific Product to the cart, browsing the page of a specific Product in the Online Store, or analyzing the previous purchase history in the Online Store. A prerequisite for such profiling is that the Administrator has the personal data of the individual to subsequently send them, for example, a discount code.

5.4. The data subject has the right not to be subject to a decision based solely on automated processing, including profiling, which has legal effects concerning them or similarly significantly affects them.

6. RIGHTS OF THE DATA SUBJECT

6.1. Right of access, rectification, restriction, deletion, or transfer - the data subject has the right to request from the Administrator access to their personal data, their rectification, deletion ("right to be forgotten"), or restriction of processing, as well as the right to object to processing, and the right to transfer their data. The detailed conditions for exercising the aforementioned rights are indicated in Articles 15-21 of the GDPR.

6.2. Right to withdraw consent at any time - the data subject whose data is processed by the Administrator based on consent given (according to Article 6(1)(a) or Article 9(2)(a) of the GDPR) has the right to withdraw their consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

6.3. Right to lodge a complaint with a supervisory authority - the data subject whose data is processed by the Administrator has the right to lodge a complaint with a supervisory authority in a manner and under a procedure specified in the provisions of the GDPR and Polish law, particularly the Personal Data Protection Act. The supervisory authority in Poland is the President of the Personal Data Protection Office.

6.4. Right to object - the data subject has the right at any time to object - for reasons related to their particular situation - to the processing of their personal data based on Article 6(1)(e) (public interest or tasks) or (f) (legitimate interest of the administrator), including profiling based on these provisions. In this case, the Administrator may no longer process that personal data unless it demonstrates the existence of compelling legitimate grounds for the processing, which override the interests, rights, and freedoms of the data subject, or grounds for establishing, pursuing, or defending claims.

6.5. Right to object concerning direct marketing - if personal data is processed for direct marketing purposes, the data subject has the right to object at any time to the processing of their personal data for such marketing purposes, including profiling, to the extent that the processing is related to such direct marketing.

6.6. To exercise the rights referred to in this point of the privacy policy, you can contact the Administrator by sending an appropriate message in writing or by email to the address of the Administrator indicated at the beginning of the privacy policy or using the contact form available on the Online Store's website.

7. COOKIES IN THE ONLINE STORE, OPERATIONAL DATA AND ANALYTICS

7.1. Cookies are small text information in the form of text files, sent by the server and stored on the side of the person visiting the Online Store (e.g., on the hard drive of the computer, laptop, or on the memory card of the smartphone - depending on which device the visitor uses to access our Online Store). Detailed information on cookies and their history can be found, among others, here: http://pl.wikipedia.org/wiki/Ciasteczko.

7.2. The Administrator may process data contained in cookies during the use of the Online Store's website by visitors for the following purposes:

      7.2.1. identifying Users as logged in to the Online Store and showing that they are logged in;

      7.2.2. remembering Products added to the cart for placing an Order;

      7.2.3. remembering data from filled Order Forms, surveys, or login data to the Online Store;

      7.2.4. adapting the content of the Online Store's website to the individual preferences of the User (e.g., regarding colors, font sizes, page layout) and optimizing the use of the Online Store's website;

      7.2.5. conducting anonymous statistics showing how the Online Store's website is used;

      7.2.6. remarketing, i.e., examining the behavioral characteristics of visitors to the Online Store through anonymous analysis of their actions (e.g., repeated visits to specific pages, keywords, etc.) to create their profiles and deliver advertisements tailored to their expected interests, even when they visit other websites in the advertising network of Google Inc. and Facebook Ireland Ltd.;

7.3. By default, most web browsers available on the market automatically accept the storage of cookies. Everyone has the option to determine the conditions for using cookies by configuring their own web browser settings. This means that you can, for example, partially restrict (e.g., temporarily) or completely disable the ability to save cookies – in the latter case, however, it may affect certain functionalities of the Online Store (for example, it may be impossible to complete the Order path through the Order Form due to the inability to remember Products in the cart during the subsequent steps of placing an Order).

7.4. Browser settings regarding cookies are important from the perspective of granting consent to the use of cookies by our Online Store - according to the provisions, such consent may also be expressed through browser settings. In the absence of such consent, appropriate changes must be made to the web browser settings regarding cookies.

7.5. Detailed information on changing cookie settings and their manual deletion in the most popular web browsers are available in the help section of the web browser and on the following pages (just click on the link):

  • in Chrome browser
  • in Firefox browser
  • in Internet Explorer browser
  • in Opera browser
  • in Safari browser
  • in Microsoft Edge browser

7.6. The Administrator may use Google Analytics and Universal Analytics services provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). These services help the Administrator analyze traffic in the Online Store. The collected data is processed within the above services in an anonymized manner (these are so-called operational data that do not allow for the identification of the person) to generate statistics helpful in administering the Online Store. These data are aggregated and anonymous, i.e., they do not contain identifying characteristics (personal data) of the persons visiting the Online Store's website. By using the above services in the Online Store, the Administrator collects data such as the sources and medium of the visitors to the Online Store and their behavior on the Online Store's website, information about the devices and browsers they use to visit the site, IP and domain data, geographic data, as well as demographic data (age, gender) and interests.

7.7. It is possible for a person to easily block Google Analytics from sharing information about their activity on the Online Store's website – for this purpose, one can install a browser add-on provided by Google Inc., available here: https://tools.google.com/dlpage/gaoptout?hl=pl.

7.8. The Administrator may use the Facebook Pixel service provided by Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This service helps the Administrator measure the effectiveness of ads and learn about the actions taken by visitors to the online store, as well as display tailored ads to those individuals. Detailed information about the operation of the Facebook Pixel can be found at the following internet address: https://www.facebook.com/business/help/742478679120153?helpref=page_content.

7.9. Managing the operation of the Facebook Pixel is possible through the ad settings in your account on the Facebook.com portal: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

8. FINAL PROVISIONS

8.1. The Online Store may contain links to other websites. The Administrator encourages reviewing the privacy policy established there after visiting other sites. This privacy policy applies only to the Online Store of the Administrator.